“The WhatsApp Business API does not come with a nice interface to display your data. It’s just raw data. If the company chooses this option, it should be able to create a solution that allows it to understand this data (and obtain approval from WhatsApp), if it is not prepared, it has the facility to associate with a platform like ATOM that can transform this data into a report. readable and intelligent ”, recommends Serlic Ibarra, ATOM sales director.
With ATOM, your company can make a Multiagent WhatsApp possible, that is, a single WhatsApp line attended by several people at the same time from different computers.
The time and financial cost of the API are other factors to take into account when making a decision, since being a more complete service requires investment, there is no WhatsApp for companies free and with a level as complete as the one API.
“WhatsApp API is not for small brands, since it requires a lot of work to integrate it really well through an authorized service such as ATOM,” says Ibarra.