As we said before, the use of WhatsApp in Latin America is enormous. To date, we have run campaigns in which we have seen that user behavior with chat is very good and we have reached two important conclusions when obtaining conversational customers: Messenger has a lower cost per lead, but its efficiency is low, while WhatsApp it is a bit more expensive, but has a higher closing efficiency.
However, we have also discovered that one of the challenges of messaging platforms is to activate the conversation and many times users do not allow it, therefore we created a feature that allows us to improve the efficiency of the first contact with our prospects.
Taking into account that direct WhatsApp campaigns within Facebook do not allow segmenting, we devised Lead Form campaigns with a section within the form that contains the following question: Do you want to be served by WhatsApp? If the user answers yes, when he gives us his data, the Chatbot will immediately write to his WhatsApp number. This feature has been very effective for the user to be the one to start the conversation immediately. Now, if the user answered no, said user is redirected to the corresponding team, which will continue the contact by phone, to continue with their purchase.
This feature, developed by ATOM, has given excellent results. Would you like to try it? Contact us!