Customer demand through this channel was exceeded for the staff who attended the messages, “we lost all kinds of traceability and that ended up affecting us in service levels, in response times, in the user experience with the Sinsa WhatsApp ”, says Carlos Morales, Sinsa customer service manager
This is where the initiative to integrate our intelligent conversational platform arises. “The easiest thing the customer wants is WhatsApp, but the customer wants you to be fast, accurate and transparent with him and we believe that through WhatsApp and applying it to ATOM we have all these advantages,” he says.
“ATOM came to professionalize the operation we had, it helped us grow as a (digital) business model and grow as a team. We went from 1 person to having 4 sales consultants with a supervisor ”, says Carlos Morales.
“It is something that inspires you to know that you have the tool that you needed. It makes me happy to know that we are growing, ”says Marcel Talavera excitedly.