Something that should not be lost sight of when communicating with users through this digital channel is the personalization of messages on WhatsApp. Having ready-made message templates is key to ensure quick responses.
At ATOM, experience has shown us that creating templates to sell on WhatsApp or to respond to customer inquiries is one of the most effective tools and should be done before opening your channel on WhatsApp.
There are currently more than 1.6 billion active WhasApp users in the world, but the growth of WhatsApp has reached incredible levels in Latin America, achieving a penetration of 66%.
Until July 2018, the most popular mobile messaging app worldwide was WhatsApp (Statitsa, 2018) and it is estimated that, by 2020, the average revenue of messaging apps will be more than $ 15 per user, mainly driven by chatbots. (Media Kix, 2017).