During the conversation flow, your chatbot will get key information from your customers.
What to do with that information? The answer is obvious: hit the spot! In other words, match the tastes of your customer with the perfect offer from your dealer in terms of price, performance, characteristics and other variables.
When you implement a conversational commerce strategy, you have the option of adding questions to your chatbot flow that help the user to identify the offer that best suits their needs.
- Looking for a new or used car?
- What is the ideal price?
- Do you want it to travel with your family or move around the city?
This is one of the reasons that an automotive brand’s sales success is assured.
Don’t forget that chatbots can keep learning and improving as they interact with more and more people.