Integrating a chatbot in WhatsApp guarantees 24-hour service, an aspect that for a company would be complicated if it were done manually.
The success of automating messages on WhatsApp lies in customizing the bot so that it sends messages with natural and simple language, so that the client feels that they are talking with a company representative and not with a machine.
It is important to remember that WhatsApp is a personal channel and the human element must be preserved in interactions with the customer through this channel. That is why, if your company is considering setting up automatic responses in WhatsApp, include this element.
Taking care of the interaction on this channel is vital:
- Avoid falling into spam: You have to communicate with the client when he requests it.
- Promotion message: avoid overwhelming the customer with unnecessary promotions. You have to offer something punctual, based on the interests of the client.
- Payment messages or reminders: Only send the necessary data, do not exceed.